Source: Warner Bros. Entertainment May 9, 2005 - DC Comics, a Warner Bros. Entertainment Company and the world’s largest English-language publisher of comics, unveiled a new DC Comics company logo today that will appear on comic books, graphic novels and, for the first time ever, on films and television series based on DC properties. The new DC logo will make its first appearance on a DC Comics cover May 25 when the company publishes DC Special: The Return of Donna Troy #1 and will then appear on the entire DC line the following week.

Warner Brothers wakes up. According to Diamond Comic Distributors, Marvel’s market share was 35.54 percent in 2004, while DC’s was 30.63. The rest of the market was split among more than 15 other publishers.

Sources: New York Times, Newsarama - According to Warner Bros. executive Kevin Tsujihara, "There was a level of concern that we weren’t fully utilizing the power of DC." The move is similar to what Marvel has been doing for several years with their properties. DC had been moving in this direction in recent months, with a Vertigo logo appearing prior to Constantine and DC branding appearing on DVD releases of DC-related animated shows.